SEO Tip 3 - Always Check Demand

Many people will produce their website and not even consider what the demand is.  So what is demand?  For a website the demand is the actual Google searches that people use who are looking for your product or service.

Lets assume you are a wedding photographer in Birmingham.  Is the demand wedding photography or wedding photographer?  Also, should you include the word Birmingham?

The only real answer is to use the Google adwords tool and find out.

Go into Google and type keyword in the search box.  The number 1 result is a Google tool that allows you to find out how many people search for different keywords each and every month.

Here are the results for our example:
Keywords     Local Search Volume: March
photography birmingham     9900
photographer birmingham     6600
photographers birmingham     5400
wedding photographer birmingham     2400
wedding photographers birmingham     1900
wedding photography birmingham     1900

It is your choice which you think is the correct answer for your business.  Understand though, they are all very different and you will probably find that the top 3 websites for each are completely different!

I would also add if you choose "wedding photography" you may get people researching all about wedding photography?  If you choose "wedding photographer" you will be more likely to get people who are searching for a wedding photographer for their wedding!