SEO Tip 2 - On-Page or Off Page?

Which is the most effective for SEO

If you ask a 'web developer' about Search Engine Optimisation and they talk about meta tags, meta keywords and all about the words that appear on your website.... you should be thinking OK, thats the first 10%.... now tell me more....
If there is nothing more coming.... run for the hills!

Take this example:

Do a Google search for the term "Click Here" and you will get the Adobe PDF reader website in the number 1 position.  Check the page and you will realise the words "Click Here" are nowhere to be seen!  Not in the page title, the header tags, the meta tags, the meta keywords.... in fact "Click Here" appears absolutely nowhere!!!

So.... Question: So how does this page come number 1 for "click here"?  Answer: There are 165,000,000 links pointing to this page with the link text saying If you haven't got the Adobe PDF reader Click Here to download it!

So here is a classic example of why Off Page SEO is by far the most effective!