SEO Consultants UK

There are many different steps to take when looking to boost your SEO profile and one of the things to re assess is how your page ranks in search engine listings using the PageRank weighing system.

Let’s take a look at PageRank and how we as SEO Consultants UK can work with that to boost your web presence.

PageRank (often referred to as “PR”) was created at the University of Stanford by Larry Page (you can see where the name Page-Rank came from) and also Sergey Brin (the two founders of Google) during their research on a project involved in working with a new form of search engine. The initial paper regarding the project, talking about PageRank and the primary prototype of the Google search engine, was released in ’98. Shortly following this publication, L.Page and S.Brin started Google Inc., the organization powering the Google search engine.SEO Consulting

While PageRank is just one of many factors which determine the ranking of Google search results, it provides the basis for all of Google’s web search tools. PageRank works by giving a numerical weighting to a website with the purpose of “measuring” its theoretical importance on the Internet. The more important you are deemed by PageRank and with the right keywords and content, the more visitors, views and business you are likely to get.

It is important to know that PageRank is only one piece of the large SEO puzzle.

As I have said before, PageRank isn’t the be all and end all to your SEO marketing; SEO Consultants UK will show you that keywords and other non PageRank factors are essential. These factors can put a website with PageRank of 6 above one with a PageRank of 8 in search listings. How? Their website content and their keyword placement make them more Google friendly.

If we look at how SEO consultants UK would increase your page ranking and suggest other ranking improvements, it will give you a good start to getting to where you want to be in Google;

It is a must that you include insightful and good-quality information on your website; SEO consultants UK will know the benefits of insightful quality content. Any content that users want to read is good content. Users will then want to share the information with others, giving your site a good reputation and improving network traffic. It is a must that the content on your website relates back to what you do, who you are, the services you offer, what you want to be searched for (keywords) and what you want to be found under. SEO consultants UK will go into this in a more detail during a consult or meeting.

Try and get other high-quality websites to link to your website as link building is a must as SEO consultants UK will tell you. Having other “powerful” websites link to yours will help boost your website’s PageRank and ranking on Google, making your website more worthy of a first page spots in search listings.

Off page link building can be done in a number of ways, such as:

* Article writing
* Press releases (when possible)
* Submissions to article directories
* Blog commenting on content appropriate sites
* Active forum membership and participation
* Link exchanges with content appropriate sites

Link exchanges generally come at the bottom of the list because their impact has less weight than the other methods for link building. Link exchanges can still be valuable, but they are less and less important to search engines. They will always be a source of traffic to your site and any traffic is good traffic.

Links themselves have varying levels of efficiency. Attributes like attribute text, link label or link title are very important for link building as the words contained in the anchor text can heavily influence the ranking that the page will receive by search engines.

As you can see; there are a lot of different processes and steps to take when embarking on an SEO campaign. SEO consultants UK will be able to put you on the right path to get the results you want. Just words of advice though; please don’t trust any SEO consultant UK who promises a top 5 result. No one can give you that guarantee.