Search engine optimisation (SEO) defines the method of maximizing the quantity as well as the quality of visitors to your website coming from search engines like google by way of "organic" search results in contrast to Google Adwords or (Pay Per Click (PPC).
Usually, the higher a website shows up within the search results, the higher the number of visitors. SEO Consultants will focus on several types of search, such as photo search, regional search, video search etc.
SEO Consultants will first check DEMAND i.e. what people 'actually' search for in Google. Once we know what the questions are potential customers are asking we can build the content into the website.
For SEO this means modifying its HTML and related coding in order to both improve its relevance to particular keywords and phrases and also to eliminate obstacles to the indexing routines associated with search engines like google.
Once the on-page SEO has been completed. The next phase all SEO Consultants undertake is a websites popularity. This means how many websites are linking to your website? Also, what is the anchor text in those links, wich pages on your site are they linking too.
This aspect of SEO is very detailed and very strategic. It does not happen by accident Ity involves planning with keywords and site structure etc.
Here at SEO Consultants we cover all aspects of Search engine optimisation so please feel free to ask us for our help!